Management Team

Please contact one of our management team members to learn more about New York Life.


Dennis Farrar
Managing Partner

Dennis came to New York Life as an agent in 2009 at the South Florida General Office.  He became an executive council agent in 2010, 2011, and 2012.  Dennis entered the Management Orientation Program in late 2011 and triggered as a Partner in May of 2012.  He won the South Florida General Office Partner of the Year Award in 2012, 2013 and the South Florida Highest FYC Partner Award in 2014.  He and his wife, Jeannine was responsible for establishing and building the West Palm Beach Satellite Office during his tenure in South Florida.  He was a top Fifteen Partner Nationally in 2014 and as of June, 2015 was in the Top Four Nationally and number one in the South Central Zone.  Dennis also most recently was a 2015 Gathering of Eagles Award winner.  He was promoted to Senior Partner of the South Florida General Office in September, 2015.  Dennis was promoted to Managing Partner of the Mobile General Office in October 2015. 

Dennis is married to his wife, Jeannine for 20+ years.  They have two children together, Caitlyn and Haleigh, ten year old twins.  He and his family currently resides in Fairhope, AL.  Dennis is an avid golfer and Florida State Seminole fan.

Phone: 251-460-4606

Shane Countryman

Shane joined New York Life as an Agent June 2013. He previously served, for over nine years, in the United States Air Force as an active-duty Firefighter. During his time as an Agent he was awarded with the Career Success Award, Career Life Producer Award and the 2013 Rookie of the Year. He also achieved Executive Council status during his first six months. Showing exceptional leadership and a desire to teach others, Shane was put on the fast track to Partner and earned his Partner promotion December 2014. As a Partner with the Mobile General Office, he is responsible for identifying talented individuals that possess the high standards and motivation to pursue the career opportunity that New York Life offers.  Shane is passionate about recruiting and developing new Agents in the Pensacola Sales Office and throughout the Florida Panhandle. In January of 2016, Shane received the 2015 Mobile General Office Partner of the year award.

Shane serves as a member of the National Association of Insurance and Financial Advisors (NAIFA), Pensacola Young Professionals and the Pensacola Chamber of Commerce. Shane also volunteers time every month to speak with Air Force members during their transition from active-duty to civilian. He dedicates his free time to coaching youth sports and various outdoor actives with his wife Kristen and two dogs, Blake and Avery.

 Phone: (850) 542-4814


Daniel Eanes
Daniel joined New York Life in 2016 as a direct hire Partner.  Daniel has had over nineteen years of experience in Financial Services with companies such as MetLife and AIG Group.

Personal: Married… Diane Lynn Eanes for 32 years.  Daughters…  Amy Diane Hall, Katie Elaine DeRuiter/Eanes-PharmD

Grandson Derek Jai Hall


MBA-University of West Florida

BA-Accounting-University of West Florida

Experience: 19 years Financial Advisor

Licensing: Finra Series 24, 7, 6, 63, 65

State Insurance License 215, 220

Hobbies: Golf
Phone: (850) 542-4813

Matt Williams, CLU, LUTCF

Matt joined New York Life in 2006 as an agent in the Mobile General Office where he achieved Executive Council status and was awarded the Annuity Elite Producer award.  In July of 2008, Matt was promoted to Sales Development Manager.  He has completed the CLU and LUTCF advanced designations through the American College of Financial Services. He is licensed in FINRA series 6, 63, 26, and 65, and is an Eagle Strategies LLC Investment Advisor representative. In 2013 Matt was again promoted and served the Mobile General Office as the Senior Development Manager. Matt was awarded the Development Manager Chairman's Award in 2011 & 2012, the Development Manager Achievement Award for 2012 & 2013, and the Life Star Award in 2015. In 2015 Matt was promoted to the position of Partner. As a partner Matt hires and develops capable men and women from all backgrounds who can provide effective and innovative solutions for the problems people and businesses face. His expertise includes recruiting within the financial services industry, with a focus on attracting, hiring, and retaining outstanding individuals with strong business acumen and unmatched organizational, analytical and strategic problem-solving skills. In January of 2017, Matt was presented with the 2016 Partner of the Year Award for the Mobile General Office.

Matt is a native of Chatom in Washington County, Alabama and graduated from Auburn University with degrees in Supply Chain Management and Marketing.  Matt resides in Mobile with his wife Margie and their children Marley and Jaxon.

Phone: 251.460.4606


Setareh Rayat
Administrative Manager
(251) 460-4606


Reuben Byrd
Sales Development Manager
Reuben joined New York Life in 2010 as an agent in the Mobile General Office.  He achieved Quality Council status in 2011 and 2012, Executive Council status in 2013 and 2014, and Executive Premier Council status in 2015.  He was awarded the Life Centurion Award in 2013 and 2015, the Life All Star Award in 2011, 2012, 2013, 2014 and2015, the Top Life Producer Award in 2014, 2015, and was part of the Million Dollar Round Table in 2014 and 2015.  Reuben assists agents in developing sales skills, product knowledge and successful business habits.

Reuben is very active in the Gulf Coast Chapter of the March of Dimes and was the Chair of the 2016 March of Dimes Walk in Pensacola, FL.  Reuben resides in Milton, FL  with his wife Katie and their two daughters, Tristan and Ellie Grace.

Phone: 251-460-4606


Jay Rinehart
Senior Partner

Jay is a Northwest Florida native and has a wife Tina, daughter Kaelie, and son Peyton.

Jay attended Pensacola State College from 1998-2000 (Associates Degree) and the University of Florida 2000-2002 (studied Business Admin/Finance)

In December 2002, he began his career as an insurance agent and became a Million Dollar Round Table (MDRT) qualifying member in 2003. 

In 2004, Jay transitioned into an agent development role helping new agents build successful careers in the financial services industry.

In June 2007, Jay became the Managing Member of an Insurance Brokerage & Marketing Firm based in Orlando, FL. 

From 2007-2011 he hired, trained, and mentored 85 agents from many different backgrounds within the financial services industry.

In August 2011, Jay joined New York Life in the Pensacola, FL area and began the journey from producing agent into a management role.

In March 2012, Jay was named Partner in the Mobile General Office and assisted in building the Pensacola agency.

Jay was promoted to Senior Partner in August of 2015 where he continues to work along with the agents and managers to grow the Florida Gulf Coast agency in order to serve the local community.

Phone: (850) 542-4806








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